FUBU is still owned and led by its original founder group, with Daymond John as the key figure and public face of the brand.

Who owns FUBU now?

  • FUBU was founded in 1992 by Daymond John along with partners J. Alexander Martin, Keith Perrin, and Carl Brown in Queens, New York.
  • The brand remains a privately held company associated with this original founder group, with Daymond John widely referenced as founder and CEO of FUBU in current profiles and appearances.
  • There is no credible public indication that a large outside corporation has acquired FUBU outright; instead, the company has focused on licensing, collaborations, and nostalgia-driven relaunches while the founders retain control of the brand identity.

Quick Scoop

  • Origin: Launched as a streetwear label “For Us, By Us” aimed at hip‑hop culture in the early 1990s.
  • Key owner/leader: Daymond John (also known from the TV show “Shark Tank”) is consistently listed as founder and CEO of FUBU.
  • Structure: Privately held brand tied to its original founding team, rather than a publicly traded fashion conglomerate.

Information gathered from public forums or data available on the internet and portrayed here.