Go Outdoors is currently owned by JD Sports Fashion Plc, and through JD Sports its ultimate majority owner is the Pentland Group.

Quick Scoop: Who owns Go Outdoors?

  • Go Outdoors is a UK outdoor retail chain (stores and online) specialising in camping, hiking, fishing, cycling and general outdoor kit.
  • In November 2016, JD Sports Fashion Plc acquired 100% of the share capital of Go Outdoors (Go Outdoors Topco Ltd) for roughly ÂŁ112 million and took on around ÂŁ16 million of net debt.
  • Today, Go Outdoors operates as a wholly‑owned subsidiary of JD Sports Fashion Plc, which itself is majority‑owned (about 57%) by Pentland Group Plc.
  • In 2020, during a financial restructuring, Go Outdoors was briefly placed into administration and then bought back by JD Sports for about ÂŁ56.5 million, keeping it within the JD Sports group.

Simple ownership chain

  • Go Outdoors brand / Go Outdoors Topco Ltd → owned by JD Sports Fashion Plc.
  • JD Sports Fashion Plc → majority‑owned by Pentland Group Plc (around 57% stake).

So, if you’re asking “who owns Go Outdoors?” in 2026, the direct owner is JD Sports Fashion Plc, and above that sits Pentland Group as the main shareholder of JD Sports.

Information gathered from public data available on the internet and portrayed here.