Good Good Golf is a privately held creator-driven golf media and lifestyle brand, and its legal ownership sits with a small group of investment and holding entities rather than being owned outright by a single public company or one individual.

Who legally owns Good Good Golf?

Available business registry–based summaries indicate that Good Good Golf LLC is an independent company with no listed corporate parent, but with multiple “member” entities as its equity owners.

Those member/owner entities, drawn from Texas business filings and later forum-based breakdowns of those filings, include:

  • Bear and Bug LP (Frisco, Texas), listed as a member of Good Good Golf LLC.
  • Giga Investments LLC (Frisco, Texas), also recorded as a member/owner.
  • Hecz LLC (associated online with Hector “Hecz” Rodriguez, known from OpTic / gaming ventures), likewise listed as a member of Good Good Golf LLC.

These entities together form the primary legal ownership group of the Texas- based Good Good Golf LLC according to the most recent 2025 registry-style data referenced.

Creators vs. corporate owners

The faces of Good Good Golf on YouTube and social media—Garrett Clark and the rest of the Good Good crew—are best understood as co‑founders/creators and operating partners, not necessarily the only legal “owners” of the company on paper.

Public writeups and fan discussions describe an early creator core around Garrett Clark and other on‑camera personalities, with later outside investment and formal LLC structuring bringing in additional capital partners like the entities above.

Forum deep dives into corporate records also note that there are two similarly named entities, including a Kansas-based Good Good Golf LLC in addition to the Texas-based company, which suggests some separation of operations or legacy structuring between jurisdictions.

Investment and funding layer

On top of the underlying members, Good Good Golf has taken on outside growth capital, which does not necessarily equal full control but does add more stakeholders:

  • In 2025, Good Good Golf announced a roughly $45 million funding round led by Creator Sports Capital.
  • The round included participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions, among more than 50 global investors connected to golf and sports media.

This means that while the core LLC members remain the legal “owners,” there is now a broader cap table with institutional and celebrity investors holding equity or similar interests in the company.

Simple takeaway

  • On paper: Good Good Golf LLC is owned by a small cluster of member entities like Bear and Bug LP, Giga Investments LLC, and Hecz LLC, with no single large public parent company above it.
  • In practice: The brand is driven by the Good Good creator group on camera, backed by those member entities and a wider set of investors who joined through the 2025 funding round.

Information gathered from public forums or data available on the internet and portrayed here.