Joe & The Juice is majority-owned by the global investment firm General Atlantic, which acquired a controlling stake from Swedish private equity fund Valedo Partners, while founder Kaspar Basse and some other investors retain minority stakes.

Who owns Joe & The Juice now?

  • The main owner is General Atlantic , a large New York–based investment firm.
  • General Atlantic first invested as a minority shareholder in 2016, then agreed in 2023 to buy a majority interest from Valedo Partners, which fully exited.
  • Reports around the deal value put the transaction at about 641 million USD and suggest GA holds roughly 80–90% of the company.
  • Founder Kaspar Basse kept a small stake (around 10%) after an earlier sale to Valedo, so current ownership is a mix of General Atlantic as majority owner plus smaller minority shareholders.

Quick timeline of ownership

  • 2002 – Joe & The Juice founded in Copenhagen by Kaspar Basse.
  • 2013 – Swedish private equity firm Valedo Partners buys the company, with Basse retaining a minority stake.
  • 2016 – General Atlantic comes in as a minority investor to fund international expansion.
  • 2023 – General Atlantic signs a deal to acquire a majority stake from Valedo, which exits entirely.

Fast facts for “who owns Joe & The Juice”

  • Legal parent: Joe & the Juice Holding A/S (Denmark) with operating entities in various countries.
  • Majority economic control: General Atlantic.
  • Origin: Still strongly associated with founder Kaspar Basse and Danish roots, even though it is now private‑equity‑backed.

Information gathered from public forums or data available on the internet and portrayed here.