who owns justice

Justice (the tween girls’ clothing brand and former mall store chain) is currently owned by Bluestar Alliance LLC, a New York–based brand management and private equity firm.
Who owns Justice now?
- In 2020, Ascena Retail Group, the then‑parent of Justice, went through bankruptcy and put the Justice brand up for auction.
- Bluestar Alliance LLC won the auction for around 90 million dollars, acquiring the Justice intellectual property and related assets.
- Since that deal, Justice has been a brand in Bluestar Alliance’s portfolio, alongside other fashion and lifestyle names like Hurley, Bebe, Tahari, Brookstone, and Limited Too.
What is Justice today?
- Justice no longer operates its big standalone mall stores the way it did in the 2000s and 2010s.
- It has shifted into a brand that sells primarily through retail partners and online, with a focus on tween girls’ clothing, accessories, and lifestyle products.
Quick HTML facts table
Here is a simple HTML table summarizing the ownership:
html
<table>
<tr>
<th>Brand</th>
<th>Current Owner</th>
<th>How Ownership Happened</th>
<th>Approx. Date</th>
</tr>
<tr>
<td>Justice (tween clothing brand)</td>
<td>Bluestar Alliance LLC [web:1][web:3][web:5][web:7]</td>
<td>Purchased Justice intellectual property and related assets in a bankruptcy auction from Ascena Retail Group [web:1][web:3][web:5]</td>
<td>Agreement announced November 2020 [web:1][web:3][web:5]</td>
</tr>
</table>
Why this was a trending topic
- Justice was a hugely recognizable mall brand for tweens, so its bankruptcy and sale got a lot of attention from parents and kids who grew up with it.
- The shift from physical stores to being mainly a label under a brand manager reflects a broader retail trend where familiar names live on as “brands” rather than store chains.
TL;DR: The Justice clothing brand is now owned by Bluestar Alliance LLC, which bought it out of Ascena Retail Group’s bankruptcy in late 2020.
Information gathered from public forums or data available on the internet and portrayed here.