Kérastase is owned by the French beauty giant L’Oréal and sits within L’Oréal’s professional/luxury haircare portfolio.

Quick Scoop

  • Kérastase has been part of L’Oréal’s brand family since the 1960s, positioned as a premium salon-focused haircare line.
  • L’Oréal uses Kérastase as its upscale, luxury offering, distinct from its more mass-market lines under the same corporate umbrella.
  • In simple terms: L’Oréal owns Kérastase, while shareholders such as the Bettencourt family and Nestlé own major stakes in L’Oréal itself.

Who Actually “Owns” Kérastase?

  • Legal/brand level: Kérastase is a brand controlled by L’Oréal, which develops, markets, and distributes its products worldwide.
  • Corporate ownership: L’Oréal is a publicly traded company; large shareholders include the Bettencourt family and Nestlé, plus institutional and individual investors.

Brand Position Today

  • Kérastase is marketed as a luxury, salon-grade haircare brand emphasizing high-performance formulas and professional recommendations.
  • It is often contrasted with L’Oréal’s more affordable consumer lines, which target a wider, mass-market audience.

Information gathered from public forums or data available on the internet and portrayed here.