NOBULL is currently majority‑owned by billionaire entrepreneur Mike Repole, with Tom Brady as the second‑largest shareholder following the merger of his TB12 and Brady Brand businesses into NOBULL in 2024.

Current ownership snapshot

  • Mike Repole (founder of Vitaminwater and BODYARMOR) acquired a majority stake in NOBULL in July 2023 through his investment firm, making him the top shareholder and effective controlling owner of the brand.
  • Tom Brady merged his TB12 nutrition company and BRADY apparel brand with NOBULL in early 2024, becoming the second‑largest shareholder in the combined company.

How NOBULL got here

  • NOBULL was founded in 2015 by Marcus Wilson and Michael Schaeffer in the Boston area as a training‑focused footwear and apparel company, initially rooted in the CrossFit and functional fitness community.
  • After rapid growth and a valuation that reportedly reached hundreds of millions of dollars, the company faced headwinds and layoffs, which set the stage for Repole’s majority investment in 2023.

What the new ownership is aiming for

  • Repole and Brady have publicly framed their vision as building a “complete wellness company” under the NOBULL name, expanding beyond training shoes and apparel into broader wellness and nutrition.
  • The strategy focuses on using NOBULL as the umbrella brand that unifies footwear, apparel, and nutrition, leveraging Brady’s performance‑and‑longevity image and Repole’s track record of scaling consumer brands.

Bottom line: if you’re asking “who owns NOBULL” today, the power sits primarily with Mike Repole as majority owner, with Tom Brady holding a major minority stake and aligned with him in the brand’s wellness‑focused future.

Information gathered from public forums or data available on the internet and portrayed here.