Planet Hollywood is primarily associated with entrepreneur Robert Earl , who founded the Planet Hollywood brand and still controls the Planet Hollywood restaurant chain and global brand rights, while the main Las Vegas resort property itself is owned and operated by Caesars Entertainment.

Quick Scoop: Who owns Planet Hollywood?

  • Brand & restaurants:
    • The Planet Hollywood concept and restaurant chain were founded in 1991 by hospitality entrepreneur Robert Earl (with early backing from Hollywood names like Bruce Willis and Sylvester Stallone as minority partners).
* Robert Earl remains the key figure behind Planet Hollywood International and retains ownership and control of the Planet Hollywood **brand** and restaurant business.
  • Planet Hollywood Resort & Casino, Las Vegas:
    • The old Aladdin hotel-casino on the Strip was acquired and converted into Planet Hollywood in the mid‑2000s by a partnership including Planet Hollywood International, Starwood Hotels, and Bay Harbour Management.
* Due to financial issues around the Great Recession, the resort’s mortgage was bought out and the property was taken over in 2010 by Harrah’s Entertainment, which later rebranded as **Caesars Entertainment**. Caesars has owned and operated the Planet Hollywood Las Vegas resort-casino ever since.
  • Celebrity “owners” myth:
    • Actors like Bruce Willis and Sylvester Stallone were early celebrity shareholders and faces of the brand, but they were never majority owners of the company and have long since divested their stakes.
* Modern references to them “owning” Planet Hollywood are mostly nostalgic or promotional, not a reflection of current control or majority ownership.

Simple breakdown

  • If you mean the brand / restaurants worldwide → driven and owned by Robert Earl via Planet Hollywood International.
  • If you mean the big Las Vegas resort-casino on the Strip → owned and run by Caesars Entertainment, under the licensed Planet Hollywood name.

In other words: Robert Earl owns the name and restaurant empire , while Caesars Entertainment owns the Vegas resort that uses the Planet Hollywood branding.

TL;DR:

  • Who owns Planet Hollywood (brand & restaurants)? Robert Earl and his company, Planet Hollywood International.
  • Who owns Planet Hollywood Las Vegas (the casino hotel)? Caesars Entertainment.

Information gathered from public forums or data available on the internet and portrayed here.