For the popular Prime drink brand (Prime Hydration/Prime Energy), the company is primarily owned by Congo Brands executives Max Clemons and Trey Steiger, with Logan Paul and KSI as significant minority owners and public faces of the brand.

Who owns Prime (drink)?

Most people associate Prime with Logan Paul and KSI, but the business structure is more behind-the-scenes. Congo Brands, a Louisville-based beverage company, is the operational powerhouse that actually manufactures and controls Prime Hydration and Prime Energy.

Key points on ownership:

  • Congo Brands founders Max Clemons and Trey Steiger hold around 60% of Prime Hydration.
  • Logan Paul owns about 20% and is a co-founder, promoter, and face of the brand.
  • KSI also owns about 20% and shares co-founder and promotional roles.

So in business terms, Clemons and Steiger are the majority owners and decision-makers, while Logan Paul and KSI are high-profile minority co-owners whose influence and audience fueled the brand’s rapid growth.

Quick note on other “Prime” brands

If you meant a different “Prime,” ownership changes:

  • Amazon Prime is owned by Amazon.com, Inc., the tech giant founded by Jeff Bezos.
  • Prime Hydration / Prime Energy is the sports drink brand co-owned by Congo Brands (majority) plus Logan Paul and KSI (minority).

If you tell which Prime you care about (drink, Amazon Prime, or something else), more tailored detail can be added.

Information gathered from public forums or data available on the internet and portrayed here.