Reebok is owned by Authentic (Authentic Brands Group), which holds the Reebok brand and its global intellectual property, while several partner companies operate the business in different regions. In 2025, Authentic kept ownership of Reebok but shifted key U.S. and European operations to Galaxy Universal under a licensing and supply arrangement.

Who owns Reebok now?

  • Authentic Brands Group acquired Reebok from Adidas in a deal finalized in March 2022 and remains the legal owner of the Reebok name, logos, and related IP.
  • Authentic has publicly denied rumors that it plans to sell Reebok and says it has no intention of divesting the brand.

How Reebok is operated (2025 snapshot)

  • In the United States, Galaxy Universal now runs Reebok’s design group, most footwear operations, retail, and e‑commerce as a licensee of Authentic.
  • In Europe and the U.K., Galaxy partners in a joint venture (with Batra Group) to manage Reebok’s business, again under license from Authentic.
  • In regions like China and parts of Asia, partners such as Tristate Holdings operate Reebok-branded retail and distribution on a licensed basis.

Simple breakdown

  • Brand owner: Authentic Brands Group (keeps the brand and IP worldwide).
  • Key operators: Galaxy Universal (U.S. and core Europe/UK operations), plus regional licensees like Tristate and others.
  • What this means for you: The logo and brand direction come from Authentic, but who actually runs the stores, websites, and local marketing depends on your region.

In short: if you’re asking “who owns Reebok?”, the answer is Authentic Brands Group; if you’re asking “who runs Reebok where I shop?”, that’s usually Galaxy Universal in the U.S. and other licensed partners globally.

Information gathered from public forums or data available on the internet and portrayed here.