Rhode is a skincare brand founded by Hailey Bieber, but as of mid‑2025 it is owned by e.l.f. Beauty following a roughly 1 billion‑dollar acquisition deal.

Quick Scoop: Who owns Rhode now?

  • Original founder: Model and entrepreneur Hailey Bieber created Rhode (named after her middle name) in 2022 as a minimalist, curated skincare line based in Los Angeles.
  • Current owner: In May 2025, e.l.f. Beauty (a publicly traded U.S. cosmetics company) announced a deal to acquire Rhode for about 1 billion dollars in cash and stock plus performance-based payments.
  • Hailey’s role post‑sale: Even after the acquisition, Hailey Bieber remains involved with Rhode in a leading creative role (described as chief creative/innovation type leadership), keeping her as the face and creative driver of the brand while corporate ownership sits with e.l.f. Beauty.

So in simple terms: Hailey Bieber founded Rhode and is still the creative force behind it, but the company itself now belongs to e.l.f. Beauty after their 2025 acquisition.

Information gathered from public forums or data available on the internet and portrayed here.