who owns roomba
Roomba, the well-known robot vacuum brand, is owned by the Chinese company Picea Robotics (also referred to as Shenzhen PICEA or Picea Group), which is acquiring iRobot, the original Roomba maker, through a bankruptcy and restructuring deal.
Who owns Roomba now?
- Roomba was created and sold for years by iRobot, a U.S.-based robotics company founded in 1990 and famous for launching the Roomba in 2002.
- In December 2025, iRobot filed for Chapter 11 bankruptcy and agreed to be fully acquired by Shenzhen PICEA / Picea Robotics, its long‑time manufacturing partner and lender.
- Under the announced deal, iRobot becomes a private company owned by Picea, meaning effective control of the Roomba brand sits with Picea Robotics and its parent group in China.
Quick scoop on Picea Robotics
- Picea Robotics is a major original design manufacturer (ODM) and contract manufacturer for robot vacuums, with facilities in China and Vietnam and experience producing tens of millions of units for various brands.
- Before the acquisition, Picea already manufactured Roombas and had taken on about $190 million of iRobot’s debt; that debt is effectively swapped for full ownership in the restructuring.
What this means for Roomba
- The deal allows iRobot/ Roomba to keep operating and continue app support, customer service, and new product development, at least according to the restructuring statements.
- The long‑term direction of the Roomba brand will now be shaped by Picea’s strategy, in a market where Chinese robotic vacuum brands and OEMs are increasingly dominant.
Information gathered from public forums or data available on the internet and portrayed here.