Shopify Rebellion is owned by e‑commerce company Shopify, with its CEO and co‑founder Tobias Lütke recognized as the original founder and primary backer of the organization. Since 2025, popular creators Ludwig Ahgren and Charles “MoistCr1TiKaL” White Jr. have also become co‑owners through a merger between Moist Esports and Shopify Rebellion, so the org is now jointly led by Shopify and these two creator‑owners.