The Sweat fitness app is currently owned by its original co-founders, Kayla Itsines and Tobi Pearce , who bought the company back from US fitness giant iFIT in late 2023.

Quick Scoop: Who Owns Sweat App?

  • Sweat was founded by Australian trainer Kayla Itsines and entrepreneur Tobi Pearce.
  • In 2021, they sold Sweat to US-based iFIT (owner of NordicTrack and other fitness brands).
  • In 2023, the founders reacquired Sweat from iFIT, bringing the app back under their control.
  • Kayla Itsines remains the face and head trainer of the app, while Pearce is now described as a more passive investor, with day-to-day leadership handled by a CEO (Adam Koch).

So, when people ask “who owns Sweat app” today, the clearest answer is:
It’s back in the hands of co-founder Kayla Itsines and fellow co- founder/investor Tobi Pearce, after they bought it back from iFIT.

Timeline At A Glance

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Year What happened
2015 Sweat (originally “Sweat with Kayla”) launches as an app built around Kayla Itsines’ workout programs.
2021 Co- founders sell Sweat to US company iFIT in a deal widely reported around US$150 million.
Late 2023 Founders buy Sweat back from iFIT; the brand returns to their ownership.
2024–2025 Kayla is again clearly positioned as the boss and public leader of the Sweat brand, with a dedicated CEO handling operations.

Information gathered from public forums or data available on the internet and portrayed here.