The UFL football league is owned by a powerhouse group of media giants, investors, and celebrities. This spring football league, formed from the merger of the USFL and XFL, has evolved its ownership structure since launching in 2024, with key players driving its growth into 2026.

Core Ownership Group

The foundation remains a joint venture blending sports broadcasting muscle and entertainment savvy:

  • Fox Sports (Fox Corporation) : Holds the largest stake at around 50%, providing media firepower and stability from its NFL-adjacent empire.
  • RedBird Capital Partners : Gerry Cardinale's private equity firm, with deep ties to sports investments, shares significantly in the other half alongside Dany Garcia and Dwayne "The Rock" Johnson.
  • Dany Garcia and Dwayne Johnson : The XFL revival duo, bringing business acumen and star power; Garcia chairs operations while Johnson amps fan engagement.

This quartet kicked off the league in 2024, merging "equals" from prior spring leagues amid high hopes for NFL offseason filler.

Recent Additions and Shifts

By 2025, the lineup expanded for bolder ambitions:

  • Impact Capital (Mike Repole) : The BodyArmor co-founder joined as a major stakeholder in July 2025, now leading business ops and pushing for 16 teams by 2035—think smaller venues, four-point field goals, and market relos for Birmingham, Michigan, Houston, and Memphis teams.
  • Other notes: Wikipedia flags Qatar's sovereign wealth fund with an unspecified stake, plus early Disney minority involvement that faded.

Repole's entry followed soft Season 2 metrics, signaling a pivot to "proactive, agile" growth—he calls it "game-changing" with unmatched backing.

Quick Facts Table

Owner/Stakeholder| Role/Background| Key Contribution
---|---|---
Fox Corporation| Largest shareholder (~50%)| Broadcasting on FOX, FS1, ESPN/ABC 110
RedBird Capital| Private equity leader| Sports/tech investments, XFL roots 2
Dany Garcia| Businesswoman/producer| XFL chair, ops expertise 1
Dwayne Johnson| Actor/entrepreneur| Fan draw, branding via Seven Bucks 2
Mike Repole (Impact)| Beverage mogul| Expansion visionary, business lead 95

Trending Context

As of March 2026, buzz swirls around Repole's tweaks for the upcoming season—like venue downsizing and rule innovations—to hook fans amid spring league skepticism. Forums echo optimism: "This group's got the cash and clout past ones lacked," with eyes on 2026 relocations proving viability. Past flops (AAF, early USFL/XFL) make this a high-stakes reboot story.

"We're going to be proactive and agile, making bold moves. If we can't reach 16 teams by 2035, I will view it as a personal setback." – Mike Repole

TL;DR: Fox, RedBird, Garcia/Johnson form the base; Repole's 2025 addition supercharges growth toward a 16-team future.

Information gathered from public forums or data available on the internet and portrayed here.