Thrifty Car Rental is owned by Hertz Global Holdings, Inc.. Thrifty says it operates as a subsidiary of The Hertz Corporation , with headquarters in Estero, Florida.

Quick Scoop

If you’re trying to figure out the brand behind the counter, the short answer is: Hertz owns Thrifty. Thrifty is one of Hertz’s budget-focused rental brands, alongside Dollar Car Rental.

Ownership Details

  • Parent company: Hertz Global Holdings, Inc.
  • Operating company: The Hertz Corporation
  • Brand position: Budget/value rental brand within Hertz’s portfolio

Why It Matters

For renters, this usually means Thrifty shares some back-end corporate structure with Hertz and Dollar, even though it keeps its own brand identity. That can affect things like reservations, fleet access, and company policies, depending on the location.

If you want, I can also give you a quick timeline of how Thrifty changed owners over the years.