who owns twix
Twix is owned by Mars, Inc. This global confectionery giant has held the brand since its creation nearly six decades ago. No recent changes in ownership have surfaced in public records or news as of early 2026.
Brand Origins
Twix debuted in 1967 from Mars Limited's factory in Slough, UK—home to icons like Snickers and Starburst. Initially called "Raider" across much of Europe, it got its Twix name for U.S. launch in 1979, with the European rebrand following in 1991. Picture a buttery cookie, gooey caramel, all draped in milk chocolate—two fingers per pack for that perfect split-second dilemma.
Mars Family Empire
Privately held Mars, Inc. traces to Frank Mars in 1911, but son Forrest Sr. turbocharged it with Milky Way and Snickers. Today, the Mars family boasts a $117 billion fortune (Forbes 2024), second only to Walmart's Waltons among U.S. dynasties. Their portfolio? M&M's, Dove, and yes, Twix—pumping out over 400 million M&M's daily in the U.S. alone.
Iconic Marketing Saga
Ever debated Left Twix vs. Right Twix? That 2012 campaign genius turned a simple dual-bar pack into a cultural clash, sparking endless bar debates and viral ads. It magnified Twix's "two in one" charm, boosting relevance through humor—think factory "fights" over caramel flow. Recent twists like Snickerdoodle and Cookie Dough flavors keep the buzz alive, with 2024 U.S. sales topping $192 million (#6 candy bar).
Quick Facts Table
| Aspect | Details |
|---|---|
| Owner | Mars, Inc. (private, family-held) |
| Created | 1967, Slough, UK |
| U.S. Launch | 1979 |
| 2024 Sales | $192M+ (U.S.) |
| Key Campaign | Left/Right Twix (2012–present) |
Trending Chatter
Forums light up with Twix loyalty wars—Left or Right?—echoing the ads' playful divide. No ownership drama here; Mars' grip is ironclad, even amid cocoa sourcing scrutiny in Ghana (CBS 2023). Fans rave about innovations like Bites, with 93% U.S. brand awareness.
TL;DR: Mars, Inc. owns Twix outright—born 1967 in the UK, now a $192M+ U.S. powerhouse with Left/Right fame.
Information gathered from public forums or data available on the internet and portrayed here.
