The Levi’s commercial people are talking about with the “awoo” hook is soundtracked by Beyoncé’s song “Levii’s Jeans,” featuring Post Malone.

Quick Scoop: Who sings the “awoo” Levi’s ad song?

If you’re thinking of the recent Levi’s ad where the vocal hook sounds like “awoo” over a modern, country-pop style beat, that track is:

  • Song: “Levii’s Jeans”
  • Artist: Beyoncé
  • Featured artist: Post Malone
  • Release: From her album Cowboy Carter , used in Levi’s commercials since 2024.

Levi’s has a long history of using catchy songs that end up stuck in people’s heads, and “Levii’s Jeans” is one of the latest to join that tradition.

Why this song is everywhere now

  • Levi’s and Beyoncé teamed up to reboot classic Levi’s ads, swapping older rock and soul tracks for “Levii’s Jeans.”
  • The collaboration started with a remake of the famous “Launderette” style commercial, and continued with new billiards/pool hall–style spots.
  • Because these ads have been running heavily since 2024 and into 2025, the song’s hook is now strongly associated with Levi’s branding.

Levi’s has done this for decades—songs like “I Heard It Through the Grapevine,” “The Joker,” and “Spaceman” all became ad legends before “Levii’s Jeans” took the spotlight.

Other Levi’s songs people sometimes confuse

If you’re not sure it’s Beyoncé, you might be remembering one of these older Levi’s ad tracks:

  • Marvin Gaye – “I Heard It Through the Grapevine” (mid‑80s Levi’s ad).
  • The Clash – “Should I Stay or Should I Go” (early‑90s ad).
  • Babylon Zoo – “Spaceman” (90s ad that exploded in the UK after Levi’s used it).
  • Shaggy – “Boombastic” (1995 Levi’s spot).

Levi’s often picks songs with distinctive hooks or vocal sounds, so it’s easy to mix them up when you only remember a snatch of “awoo” or a groove.

Mini timeline: Levi’s ad music, then and now

  1. 1980s–1990s: Soul, rock, and pop classics like Marvin Gaye, Sam Cooke, The Clash, and Steve Miller Band define Levi’s ads.
  1. 1990s–2000s: More eclectic and electronic choices like Babylon Zoo’s “Spaceman,” Shaggy’s “Boombastic,” and Death in Vegas’s “Dirge.”
  1. 2020s: High-profile artist collabs—most recently Beyoncé’s “Levii’s Jeans,” and a Super Bowl spot using James Brown’s “Get Up Offa That Thing.”

TL;DR

If you’re asking “who sings the song on the Levi’s commercial ‘awoo’?”, the answer is:

It’s Beyoncé, with the song “Levii’s Jeans” (featuring Post Malone), from her album Cowboy Carter , used in recent Levi’s ads.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.