You’re seeing ads on Amazon Prime Video now because Amazon has changed how its streaming service works: ads are the default for most users, and truly ad‑free viewing now costs extra.

What changed with Prime Video?

  • Since 2024–2025, the standard Prime Video subscription in many regions started showing ads before and during movies and shows.
  • To remove these ads, Amazon added a separate ad‑free or “no ads” add‑on that costs an additional monthly fee on top of your existing Prime or Prime Video subscription.
  • Amazon frames the ads as “limited,” but users still experience multiple breaks similar to traditional TV.

In some countries (like India and others), Amazon also notes that even with an ad‑free add‑on, some promos or trailers for Amazon content may still appear and remain unskippable.

Other reasons you might be seeing ads

Even before this big change, people sometimes saw ads on Prime for other reasons:

  • You’re watching Freevee/IMDB TV or other ad‑supported channels inside the Prime Video app, which always include ads, even if you pay for Prime.
  • You’re seeing trailers or banners for other Amazon shows, movies, or products inside the interface; these count as promotional content, not regular “commercial breaks,” and usually can’t be fully disabled.
  • Sponsored product placements or tiles can appear in the app and website because Amazon uses those spaces to promote shopping and its own services.

What you can do about it

If you really want to remove (most) ads:

  1. Check if your account has an “ad‑free” or “no ads” upgrade option for Prime Video in your region, then decide if the extra cost is worth it.
  1. Make sure the titles you’re playing are actually Prime Video and not Freevee/IMDB TV or another ad‑supported channel, which will always have ads.
  1. Be aware that even with an ad‑free tier, you may still see some trailers or promos for Amazon content in the interface or before playback in certain regions.

Why everyone is talking about this now

  • Many users are frustrated because Prime used to be seen as a paid, ad‑free service, and now ads arrived without them changing anything.
  • This is part of a bigger trend : Netflix, Disney+, and Max have all added ad‑supported models to boost revenue as streaming growth slows.
  • Commentators note that streaming is starting to feel more like old‑school cable again: bundles, higher prices, and more ads unless you pay extra to escape them.

In short, you’re getting ads on Amazon Prime Video now not because something is “broken,” but because the business model shifted to make ads the default, with ad‑free viewing turned into a premium upsell.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.