People are boycotting Costco mainly because of anger on the political right over its diversity, equity and inclusion (DEI) programs and a broader clash with Trump‑aligned conservatives, who frame the company as “woke” and hostile to their values. More recently, that outrage has been amplified by Costco standing firm on DEI despite shareholder pressure and, in some reporting, for legal moves that put it at odds with the Trump camp, which boycott advocates cast as an attack on their movement.

Quick Scoop

Costco has become a flashpoint in the culture wars rather than a company with a single clear-cut scandal. The “why are people boycotting Costco” question is really about a political backlash to its internal policies and public stance.

Main Reasons People Say They’re Boycotting

  • DEI backlash from conservatives
    • A conservative group and some shareholders pushed Costco to roll back its diversity, equity and inclusion programs, calling them “illegal discrimination” and a financial/legal risk.
* Costco’s board rejected this push and reaffirmed its DEI policies, which triggered calls for a boycott from MAGA‑aligned commentators and accounts on X (Twitter).
  • “Woke company” narrative
    • Influential right‑wing voices frame Costco’s DEI stance as part of a broader “woke capitalism” problem, similar in rhetoric to boycotts of Target or Bud Light.
* Online posts encourage conservatives to cancel memberships and shop at perceived “friendlier” retailers like Walmart instead.
  • Trump‑related tensions and tariffs
    • Coverage describes Costco as standing against key parts of Trump’s agenda, including tariffs and DEI rollbacks, and even pursuing legal action over tariffs to claw back money it paid.
* Some Trump supporters present this as Costco “attacking” what voters chose, and fold that into calls for a political boycott.
  • Symbolic protest, not just shopping
    • For many boycott advocates, the issue is less about prices or products and more about sending a message to corporations that back DEI or challenge Trump‑era policies.
* Supporters of Costco, in contrast, say sticking with DEI is a matter of ethics and good business, not politics.

What Forums and Shoppers Are Saying

Online discussions tend to be sharply divided and sometimes dismiss the boycott as more noise than real movement.

  • On Reddit’s Costco community, many posters mock the idea of a large‑scale boycott and argue that most loudest critics probably aren’t regular members.
  • Others welcome Costco’s decision to keep DEI, viewing it as a sign of consistent values and a better environment for workers and shoppers.

“There is no actual boycott taking place,” one commenter wrote, criticizing media headlines that hype the controversy based on a handful of social media posts.

Is the Costco Boycott Actually Working?

Evidence so far suggests more of a political flashpoint than a clearly damaging consumer revolt.

  • Reporting on traffic and brand perception shows Costco gaining store visits and goodwill among shoppers who approve of its DEI stance, even as some conservatives say they are cutting ties.
  • Analysts note that threats of a boycott often generate headlines, but translating online outrage into a sustained, mass exodus from a membership warehouse chain is much harder.

Big Picture: Why This Is a “Trending Topic”

The phrase “why are people boycotting Costco” is trending because the story combines:

  • A high‑profile retailer many households rely on.
  • The latest round of culture‑war politics over DEI, “woke” branding, and Trump’s influence.
  • Viral forum and social media debates where some users swear they’re done with Costco, while others say they’re more likely to join precisely because the company didn’t cave.

TL;DR: People talking about boycotting Costco are mostly responding to its refusal to scrap DEI programs and its clashes with Trump‑world priorities, turning an internal policy fight into a loud symbolic political protest.

Information gathered from public forums or data available on the internet and portrayed here.