Jaguars fans say “Duval” as a loud, stretched-out “DUUUVAL” because the team’s home city of Jacksonville sits in Duval County, and the chant is a way of showing local pride and identity.

What “Duval” Means

  • Jacksonville and Duval County share the same consolidated city–county government, so “Duval” is basically shorthand for the city and its people.
  • The chant has turned into a rallying cry that represents Jacksonville’s toughness, unity, and small-market chip-on-the-shoulder attitude.

How the Chant Started

  • The elongated “DUUUVAL” was popularized in the 1990s by Jacksonville DJ Easy E, who used it as a drop in mixes and local hip‑hop, and it eventually migrated into fan culture.
  • Some local stories also tie the call-and-response “Duval” to street and neighborhood culture, where shouting the county name signaled where you were from and built a shared identity.

Why It Stuck With Jaguars Fans

  • It’s shorter and punchier than yelling “Jacksonville,” which helped it catch on in the stadium and online.
  • Over time players, draft picks, and even coaches are encouraged to shout “DUUUVAL” in intros and social videos, cementing it as part of official Jaguars culture.

Today’s “DUUUVAL” Vibe

  • The chant shows up in stadium intros, big plays, social media posts, and fan forums, especially during playoff pushes and rivalry games.
  • For many fans, yelling “DUUUVAL” is a way of saying “this is our city, our county, our team” in one word, especially after years of outsiders doubting whether Jacksonville “deserves” an NFL team.

Information gathered from public forums or data available on the internet and portrayed here.