MAGA-aligned conservatives who dislike Bad Bunny mostly object to what he represents politically, culturally, and symbolically, not just his music.

Core reasons MAGA goes after Bad Bunny

  • He’s openly critical of Trump and MAGA politics, so influencers frame him as a “Trump hater” and use him as a stand‑in for everything they dislike about current pop culture.
  • He has spoken out against ICE and U.S. immigration policies, even skipping the continental U.S. on tour out of concern for his Latino fans being targeted, which clashes directly with MAGA’s hardline immigration stance.
  • His 2026 Super Bowl halftime show is set to be performed entirely in Spanish, which MAGA commentators spin as “un‑American” or not fitting “American football,” turning language itself into a culture‑war issue.
  • He’s visibly supportive of LGBTQ+ people and plays with gender presentation in fashion and performance, which collides with the movement’s traditionalist ideas about gender, sexuality, and “family values.”

In other words, Bad Bunny ends up at the intersection of several hot‑button MAGA triggers: Spanish‑language visibility, pro‑immigrant politics, criticism of Trump, and queer‑inclusive aesthetics.

The Super Bowl flashpoint

  • When the NFL picked Bad Bunny for the 2026 Super Bowl halftime show, MAGA influencers immediately framed it as the league “self‑destructing” and abandoning “real Americans.”
  • Conservative commentators complained he has “no songs in English” and mocked his style, posting images of him with pearls, painted nails, and nontraditional outfits as evidence he doesn’t fit their idea of a patriotic, masculine star.
  • Trump himself called the choice “absolutely ridiculous” and claimed he’d never heard of Bad Bunny, reinforcing the idea that this was a bad and “un‑American” pick.
  • Groups like Turning Point USA even promoted an alternative “All‑American” style halftime event focused on “faith, family, and freedom,” signaling that Bad Bunny is being cast as the opposite of that brand.

This turned a normal entertainment decision into a symbolic battle over who gets to represent America on its biggest sports stage.

Culture war themes underneath

  • Language: His Spanish‑only performance is framed by critics as proof that “real” American culture is being replaced, even though the NFL and pop culture have long featured non‑English and multicultural acts.
  • National identity: As a Puerto Rican artist demanding better treatment for the island and its people, he highlights the awkward status of Puerto Rico in U.S. politics, which MAGA voices often meet with resentment rather than sympathy.
  • Immigration and ICE: His vocal opposition to ICE and concern for Latino fans makes him a symbol of resistance to the enforcement‑heavy immigration model that MAGA strongly supports.
  • Gender and sexuality: His support for LGBTQ+ people and gender‑bending style conflict with the movement’s push for rigid gender norms and “traditional” values.

Put simply, MAGA critics don’t just see Bad Bunny as a musician; they see him as a walking billboard for a multicultural, progressive, bilingual, inclusive America they feel they’re fighting against.

How supporters and others see it

  • Fans and many commentators argue that the backlash proves exactly why he was the right choice: he reflects the actual demographic and cultural reality of the U.S. in the 2020s.
  • They also point out that MAGA outrage often functions as a kind of free marketing — the more right‑wing influencers rage, the more attention the artist and the event get.
  • Some analysts describe the reaction as “manufactured outrage,” noting that similar cycles happen whenever a high‑profile event features non‑white, non‑English‑dominant, or progressive artists.

A typical forum‑style take on it would look like:

“It’s not that they’ve heard his albums and hate the beats. They hate what he stands for: Spanish on the biggest stage, anti‑ICE, LGBTQ+ friendly, criticizing Trump. For MAGA, that combo is unforgivable.”

TL;DR: MAGA doesn’t single out Bad Bunny because of his music alone; they react to him as a symbol of Spanish‑speaking, pro‑immigrant, LGBTQ+‑supportive, Trump‑critical culture taking the spotlight at events like the Super Bowl, which they believe should reflect their vision of “real America.”

Information gathered from public forums or data available on the internet and portrayed here.