MJF calls the AEW World Championship “the Triple B” because, when he’s champion, he uses his own custom version of the belt with a Burberry‑patterned strap and nicknames it the Big Burberry Belt – Triple B for short.

What “Triple B” Stands For

  • “Triple B” = Big Burberry Belt.
  • The strap is designed to look like his trademark Burberry-style scarf, making the title feel like an extension of his character.
  • He started using the nickname in promos right after unveiling the custom belt during his world title reign, and it stuck with fans and commentary as his signature version of the AEW World Championship.

How It Fits MJF’s Gimmick

  • MJF’s whole persona is built around being rich, stylish, and arrogant, so a custom luxury-style belt fits his character perfectly.
  • By calling it the Big Burberry Belt instead of just “the world title,” he’s basically saying the championship is his brand, not just AEW’s.
  • In storylines, regaining “his Triple B” has even been framed as his personal obsession, reinforcing that this is his version of the top prize, not just any champion’s belt.

Little Story Beat

When MJF first revealed the Triple B, he didn’t just hold up the standard AEW belt; he swapped it out on TV for his Burberry-strapped version and repeatedly hyped it up in promos as the Triple B, making it feel like a status symbol as much as a championship.

TL;DR: He calls it the Triple B because his custom AEW World Title is the Big Burberry Belt , styled after his trademark Burberry look and used to underline his egotistical, luxury-obsessed character.

Information gathered from public forums or data available on the internet and portrayed here.