Sarah Jessica Parker says “rabbit rabbit” as a little monthly good‑luck ritual rooted in old folklore that claims saying those words at the start of a new month brings good fortune.

What “rabbit rabbit” means

  • “Rabbit rabbit” (or “rabbit, rabbit, rabbit”) is an English‑language superstition: you’re supposed to say it first thing on the first day of the month for good luck.
  • Rabbits have long been seen as lucky symbols, tied to fertility, abundance, and new beginnings, which is why they show up in charms like rabbit’s feet and in seasonal folklore.

How SJP uses it

  • Sarah Jessica Parker has turned “rabbit, rabbit” into a personal and very visible monthly ritual, often posting it or writing it on notes or Instagram as she enters a new month.
  • She treats it like a small “verbal intention” for the month ahead, sometimes pairing it with sensory elements like incense, which some wellness experts describe as a kind of mini‑ritual for positivity and prosperity.

Why people are talking about it now

  • Fans (and some critics) notice that she signs off posts or marks the first of the month with “rabbit, rabbit,” so it stands out as one of her quirks and fuels forum and social media discussions about what it means.
  • The phrase itself isn’t something she invented; she’s tapping into a much older superstition that dates back at least to early 20th‑century references and possibly earlier folk practice.

In short, she says “rabbit rabbit” because she believes in, or at least enjoys, the tradition that it brings luck and sets a hopeful tone for the new month.

TL;DR: It’s an old good‑luck superstition that SJP has adopted as a monthly ritual and signature sign‑off, which is why you keep seeing her say “rabbit rabbit.”

Information gathered from public forums or data available on the internet and portrayed here.