Bad Bunny is called “Bad Bunny” because of a childhood bunny costume photo where he looked very annoyed, which turned into his stage name and brand later on.

The Origin Of The Name

As a kid in Puerto Rico, Benito Antonio Martínez Ocasio had to dress up as a bunny for a school Easter activity. In the photo from that day, he’s wearing the bunny costume with a very angry or grumpy face, which friends and family later found funny.

Years later, when he started posting music online and needed a username, he used “Bad Bunny,” inspired by that picture of a “not-so-happy bunny.” He first used it on social media, and once his songs started blowing up, the nickname stuck as his official artist name.

Why “Bad Bunny” Works As A Name

  • It’s memorable and visually easy to imagine: a cute bunny, but “bad.”
  • It creates contrast: innocence (bunny) mixed with rebellion (bad), which fits his edgy, playful persona and genre (reggaeton/trap).
  • He has said he also chose it because it’s a name that markets well and would stick in people’s minds whenever they see a bunny.

Some articles and profiles also mention he was teased as a kid and that nicknames like “El Conejo Malo” (“The Bad Rabbit”) were used around him, which he later flipped into a powerful stage identity. That turn—from being joked about to owning the name globally—has become part of his public story and image.

Mini Forum-Style Take

“So why is Bad Bunny called Bad Bunny?”
Because tiny Benito once got forced into a bunny costume, hated every second of it, took a grumpy photo, and then years later turned that annoyed kid in a bunny suit into a worldwide superstar brand.

Quick Bullet Recap

  1. Childhood school event, he wore a bunny costume and looked angry in a photo.
  1. The “bad” bunny image became an in-joke and later username for his online accounts.
  1. As his music took off, that username turned into his official stage name.
  1. The name works because it’s catchy, ironic, and matches his mix of sweetness and attitude in his public persona.

TL;DR: He’s called Bad Bunny because of an old childhood photo where he’s in a bunny costume with a mad face, and he later used that image as his stage name and brand.

Information gathered from public forums or data available on the internet and portrayed here.