Snoop Dogg is at the Olympics because he’s been brought in as an on-air personality and “ambassador of fun” to make the Games feel looser, funnier, and more accessible to casual viewers, especially through NBC’s coverage and his role hyping up Team USA.

Quick Scoop: Why Snoop Is Everywhere

  • He’s part of NBC’s official Olympic coverage team, doing light, funny segments, interviews, and reactions to events.
  • Broadcasters realized after Paris 2024 that his off-the-cuff commentary was a big hit online, so they expanded his role for future Games.
  • For the 2026 Winter Olympics, he’s also an honorary coach / hype man for Team USA, focused on boosting athlete morale and hanging with athletes and families.
  • He’s there to “unstuff” the Olympics a bit: less rigid, more spontaneous, more viral moments.

In forum threads, people basically say: the Olympics can feel stiff, and Snoop makes it feel like you’re watching with a very funny friend on the couch.

What Exactly Is His Job?

1. NBC on-air star

  • He appears in primetime coverage, doing segments with host Mike Tirico and others, reacting to events, trying sports, and exploring host cities like Paris and now Milan/Cortina.
  • He provides colorful, unscripted-style commentary on events (badminton, ping-pong, equestrian, etc.), which clip really well for social media.

2. “Honorary coach” / Team USA hype man

  • For the 2026 Winter Olympics, Snoop has an official “honorary coach” role with Team USA, which mainly means: hype, vibes, and support, not tactics.
  • He focuses on:
    • Pumping up athletes
    • Showing love to their families
    • Giving motivational, “you got this” energy rather than technical coaching.

3. Brand / fundraising angle

  • He’s attached to merch and campaigns (like “Coach Snoop” apparel), with a cut of sales going to support Team USA athletes (travel, medical, etc.).
  • His presence is also a branding play for the Olympics: pairing a global sports event with a global rap icon keeps the Games culturally relevant and meme-able.

Why Him Specifically?

Big cross‑generation appeal

  • Snoop’s been famous for decades, so older fans know him from 90s rap, while younger fans know him from memes, TV, and collaborations.
  • That cross-demographic pull is gold for broadcasters who want grandparents, parents, and Gen Z all watching at the same time.

Viral, meme-friendly personality

  • His outfits (like full equestrian gear in Paris) and reactions are instantly screenshot-able and shareable.
  • Networks see that his clips travel far beyond traditional sports fans, bringing in people who might not otherwise care about, say, biathlon or badminton.

Breaking the “stuffy Olympics” vibe

  • Commenters on forums point out that the Games can feel overly serious and formal; Snoop adds surprise and humor.
  • Marketing analysts describe it as a deliberate “unexpected pairing”: rap legend + ultra-traditional global sports, which generates curiosity and free buzz.

Mini Forum-Style Take

“Why is Snoop the face of the Olympics all of a sudden?” Common answers in discussions boil down to:

  • Because he’s hilarious and makes coverage way more fun.
  • Because his segments go crazy on social, which the IOC and broadcasters love.
  • Because he doesn’t threaten the ‘serious sport’ side; he just lives in the entertainment lane.

TL;DR

He’s there because he tested insanely well in Paris 2024, so now NBC and Olympic organizers are leaning into him as a broadcaster, hype man, and honorary coach to bring fun, memes, and new viewers to the Olympics.

Information gathered from public forums or data available on the internet and portrayed here.