Heung-min Son is not starting because South Korea appears to be managing his minutes and may be prioritizing freshness for later in the match rather than risk starting him right away. The latest coverage also suggests this was a tactical choice by the coach, with the idea that Son could be more effective against tired defenders off the bench.

Quick Scoop

Public reports on June 25 say Son will begin on the bench against South Africa. One preview says South Korea may be choosing to shake up the lineup after Son did not score in the first two matches. Another report quotes the coach saying he expected Son to be most dangerous when opponents had less energy and more space to attack.

What that means

  • Tactical rotation: South Korea may want a different look from the start.
  • Freshness management: Son could be saved for the second half if the match gets tight.
  • Form considerations: Recent reports note he has not been as decisive in the group stage so far.

Best read

The most likely answer is that this is not a punishment or a major injury concern, but a planned benching for strategy and load management. If he enters later, it would fit the idea of using him when the game opens up.

TL;DR

Son is not starting because South Korea is likely trying to keep him fresh and use him as a late-game weapon, rather than risk him from kickoff.