Everton’s new stadium is called Hill Dickinson Stadium because Everton sold the naming rights to Hill Dickinson, a Liverpool-based international commercial law firm, as part of a long-term sponsorship deal worth around £10 million per year.

What is Hill Dickinson?

  • Hill Dickinson is a major commercial law firm that was originally founded in Liverpool in 1810, with historic roots in maritime law.
  • Its local heritage and financial strength made it an attractive partner for Everton’s new stadium project on the Liverpool waterfront.

Why Everton chose the name

  • Everton wanted a naming-rights partner to help finance the new £750m stadium at Bramley-Moore Dock, replacing Goodison Park from the 2025–26 season.
  • The club prioritized a company with strong links to Liverpool and the docks area, so Hill Dickinson’s maritime origins and local base aligned well with the stadium’s location and regeneration goals.

How the naming deal works

  • In May 2025, Everton officially announced that the stadium would be named Hill Dickinson Stadium under a long-term agreement.
  • The deal is reported to be worth about £10 million per year over a decade, providing a significant and stable revenue stream for the club.

Fan and media reaction

  • Many supporters still prefer traditional names like “Bramley-Moore Dock” or simply “Everton Stadium,” and there has been plenty of joking about potential nicknames given the “Dickinson” part of the name.
  • Despite the banter, the commercial reality is that almost all big modern stadiums use sponsored names, and broadcasters are expected to use “Hill Dickinson Stadium” in official coverage.

Quick SEO-style recap

  • The stadium is called Hill Dickinson because of a naming rights sponsorship with the Liverpool law firm Hill Dickinson.
  • The name ties together Everton’s new waterfront home , the city’s maritime history , and a lucrative long-term commercial deal that supports the club’s future.

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