You should tell them that the brochures are not meant to interfere with patient care and can be displayed in a limited, controlled way that respects the hospital’s mission. A good position is: the materials would be placed only in public retail areas like the gift shop and cafeteria, would be clearly labeled, and would not target patients using protected health information or create pressure on treatment decisions.

What to emphasize

  • The brochures are for general public awareness, not patient-targeted solicitation.
  • Placement would be confined to non-clinical, customer-facing areas of the hospital.
  • The hospital retains full control over approval, placement, and removal of the materials.
  • Any content should be accurate, non-coercive, and consistent with healthcare advertising rules.

Suggested wording

“We understand the concern about marketing in a healthcare setting. Our goal is not to disrupt care or approach patients in sensitive clinical areas, but to make information available in public-facing retail spaces where visitors already expect product information. We’re happy to follow your review process and any placement limits you set.”

Why this works

Hospitals are often cautious because marketing inside a healthcare facility can feel intrusive, but general informational placement in a gift shop or cafeteria is different from patient-directed advertising. The safest approach is to frame it as optional consumer information in a controlled setting, with hospital oversight.

Practical offer

You can also offer:

  1. A sample brochure for compliance review.
  2. A written agreement on where it may be displayed.
  3. A promise to remove it immediately if concerns arise.

That usually reassures administration that you respect the hospital’s standards while still making the product visible.