basilic et co
Basilic & Co Overview
Basilic & Co is a French fast-casual pizza chain founded in 2007, specializing
in "pizzas de terroirs" made with high-quality, regionally sourced ingredients
like certified French artisanal products. Pizzas are prepared and baked on-
site in wood-fired or electric ovens, emphasizing healthy, responsible eating
with seasonal menu renewals four times a year.
The company, headquartered in Châteauneuf-sur-Isère, operates mainly through franchises and has grown rapidly by tapping into demand for premium, sustainable fast food.
Growth and Expansion
- Started with a focus on local terroir flavors, now boasting around 60-85 restaurants across France as of recent reports (aiming for 100 by end of 2025).
- Plans to add 10-15 new franchises annually , including takeaway and delivery models, supporting over 500 employees network-wide.
- Recent push into premium pizzas tested in six pilot spots, targeting €45 million in sales (up from €36.5 million in 2022).
From humble beginnings under founder Laurent Bassi, the brand evolved into a franchise powerhouse, measuring its carbon footprint and using eco-materials to appeal to eco-conscious diners. Imagine biting into a pizza topped with PDO-protected regional cheeses— that's the storytelling hook drawing crowds amid France's booming €4.3 billion pizza market.
Financial Snapshot
Here's a table of key financials for Basilic & Co Développement (SIREN: 800601072), showing steady growth:
| Year | Turnover (€) | Net Profit (€) | Employees | Growth Rate (%) |
|---|---|---|---|---|
| 2022 | 36,500,000 | N/A | 120 | N/A |
| 2021 | 2,738,359 | 162,956 | 10-19 | 43.8 |
| 2020 | 1,904,860 | 103,007 | N/A | 19 |
| 2019 | 1,601,286 | 254,752 | N/A | 107.7 |
Latest News and Trends (as of Feb 2026)
- Jan 2025 E-salon Appearance : Jean Charbonnel showcased franchise ops in a virtual L’Express event, highlighting scalability for entrepreneurs.
- Industrial Push : New MD Fabrice Fruoco focuses on process industrialization to hit 100 units by 2025, amid viral franchise buzz on platforms like LinkedIn (5,473 followers).
- No major forum drama or "trending topic" scandals like unrelated Reddit "basil rule" memes; instead, positive chatter on sustainability and regional pride.
In today's franchise scene, Basilic & Co stands out against cookie-cutter chains by weaving French heritage into every pie—think seasonal cards syncing with harvests. Multi-viewpoint: Franchisees praise support (60+ strong), while critics note rapid scaling risks quality dips, but sales trajectories suggest success.
Leadership and Operations
- Laurent Bassi : Président, age 44, steering since inception.
- Fabrice Fruoco : Recent Managing Director, driving industrialization.
- Others : Includes Community Manager Radouane Khoualed; total network ~295 staff.
Quick Scoop : Amid 2026's health-food wave, Basilic & Co's on-site prep dodges ultra-processed trends, positioning it as a franchise gem—perfect for aspiring owners eyeing France's pizza surge.
TL;DR : French pizza franchise Basilic & Co thrives with 60+ spots, €36M+ turnover, and terroir focus; latest: 2025 expansion goals and salon spotlight.
Information gathered from public forums or data available on the internet and portrayed here.
