No, Bad Bunny did not break the main Super Bowl game or halftime viewership record (that still belongs to earlier shows like Kendrick Lamar’s, which set a very high bar).

However, he did break at least one notable Super Bowl–related record tied to his appearance:

What record did Bad Bunny break?

  • His Super Bowl halftime teaser/promo video on Instagram became the most‑liked Super Bowl halftime promo ever on the platform, ahead of previous stars’ promos.
  • Some outlets and commentators have framed this as him “crushing” earlier Super Bowl promo engagement records even before stepping on the halftime stage.

What about the actual halftime show?

  • Bad Bunny headlined the Apple Music Super Bowl LX halftime show at Levi’s Stadium on February 8, 2026.
  • Early coverage calls the performance “historic” and highlights its cultural impact, but as of now there is no clear confirmation that his halftime broadcast audience surpassed prior record-holders like Kendrick Lamar.

Quick forum-style takeaway

Did Bad Bunny “break the Super Bowl record”? In strict terms of TV/streaming viewership, there’s no solid evidence yet that he owns the all‑time Super Bowl halftime audience record.

In terms of social media and promo engagement , yes—his halftime teaser has already set a new Super Bowl promo record on Instagram, and that’s what most people online are referring to.

Information gathered from public forums or data available on the internet and portrayed here.