To opt out of Nielsen ratings, the exact steps depend on what Nielsen is measuring and where the tracking is happening. For many TV/app measurement programs, you can usually open the app or service settings and look for a Nielsen measurement or audience measurement option, then turn it off.

Common ways to opt out

  • On a TV or streaming app: Go to the appā€™s settings or account area and look for Nielsen Measurement , Audience Measurement , or similar wording.
  • On a mobile device: Nielsen says some mobile measurement can be controlled through device privacy settings, such as limiting ad tracking on iPhone or opting out of ad personalization on Android.
  • On the web: Some Nielsen-related tracking uses browser-specific opt-out cookies, so you may need to repeat the opt-out on each browser and device you use.
  • If youā€™re in a panel: If you were invited into a Nielsen panel, you generally need to contact Nielsen directly to stop participation.

What to expect

  • Opting out is often device- or browser-specific , not universal.
  • Some services confirm or sync your status with Nielsen after you change the setting.
  • If you canā€™t find the option inside an app, the serviceā€™s help or privacy section may list the Nielsen setting by name.

Practical example

On a streaming or TV app, the path often looks like: Settings ā†’ Privacy/About ā†’ Nielsen Measurement ā†’ Off.

Privacy note

If your goal is broader data control, you may also want to review the serviceā€™s privacy settings and any ā€œdo not sell or share my informationā€ choices where available.

TL;DR: Look for Nielsen measurement in the app or device settings, turn it off there, and repeat the process on every device/browser you use.