Most standard Swan Vestas matchboxes contain about 100 matches per box.

Quick answer

  • Traditional Swan Vestas (the well-known UK brand) are generally sold in boxes of roughly 100 short wooden matches.
  • Some special or gift-style “swan” matchboxes from other brands can contain different amounts (commonly around 100–125 matches per box), depending on size and design.

Because packaging and product lines change over time, the exact count can vary slightly between editions and retailers, so checking the current box label is the most reliable way to see the precise number for the box in your hand.