A standard box of Swan Vestas matches typically contains about 100 matches per box.

Quick answer

For most current Swan Vestas “The Original” safety matches, you can expect roughly 100 short wooden matches in a single box. Exact counts can vary slightly by packaging run or special multi-pack formats, but 100 is the usual figure quoted for a normal pocket box.

Extra context

  • Swan Vestas is a long‑running British match brand known for its shorter “smoker’s” matches rather than extra‑long household matches.
  • Retailers sometimes sell them in multi‑packs (for example 5 or 10 small boxes together), but each individual box is still around 100 matches.

If you have a specific special edition or unusually large “swan” matchbox (like decorative or gift boxes), those can hold more (often well over 100), and the exact number is usually printed on the side of the box itself.