For Facebook ads in the Philippines, a practical daily budget for small to medium businesses is about ₱200 to ₱500 per day , while larger campaigns often spend ₱1,000+ per day. Meta also says you can set a daily budget and that it may spend up to 75% over that budget on some days, but it averages out over the week.

Typical daily spend

  • Starter budget: around ₱100 to ₱200/day if you just want to test a campaign.
  • Common small-business budget: around ₱200 to ₱500/day.
  • More aggressive budget: ₱1,000/day or more for broader reach.

What affects the cost

  • Target audience: narrower or more competitive audiences usually cost more.
  • Ad quality: better creative and relevance can lower costs.
  • Seasonality: costs can rise during holidays or busy sales periods.

Rough cost benchmarks

  • Cost per click: about ₱5 to ₱20 in the Philippines according to one local source, though another source reports higher market averages depending on campaign type.
  • CPM: roughly ₱30 to ₱150 in one Philippines-focused estimate.

Simple answer

If you just want a quick number, start with ₱200 per day and adjust after a few days based on results. That’s usually enough to test whether your ad is getting clicks, messages, or purchases before increasing spend.

Budget level Estimated daily spend
Test campaign ₱100–₱200
Small business ₱200–₱500
Broader reach ₱1,000+
Would you like a simple Facebook ads budget plan in peso for a specific goal like messages, sales, or page likes?