Passes for Ulta Beauty World 2025 are priced at about $160 per person for the main one‑day event.

Quick Scoop

  • Most coverage of the debut Ulta Beauty World in San Antonio lists tickets/passes at $160 each for general admission.
  • That price is for a full‑day immersive event with access to brand booths, experiences, and a large swag bag (often described as over $1,000 in product value).
  • Space is limited and tickets can sell out quickly, so pricing and availability may change for future dates or additional cities.

What that price usually includes

  • Entry to the Ulta Beauty World venue for the scheduled day/session.
  • Access to around 190+ participating beauty brands, demos, and interactive zones.
  • A premium swag bag (like a Béis weekender) filled with a large curated selection of beauty products.

Things to keep in mind

  • Taxes and fees: Final checkout price may be a bit higher than the base $160 due to processing fees or taxes.
  • Future events: If Ulta expands Ulta Beauty World or introduces tiers (VIP, etc.), prices could differ from the original 2025 launch figure.
  • Official source: The most accurate, current ticket price will always be on Ulta’s official Ulta Beauty World page or app at the moment you buy.

Bottom line: If you’re budgeting, plan around $160 per ticket for Ulta Beauty World, and check the official Ulta site or app for the exact current price and any new ticket tiers.

Information gathered from public forums or data available on the internet and portrayed here.