The average ticket price appears to have gone up by about 30% when the Bills moved into the new stadium, based on reporting about first-year seat pricing at the new Highmark Stadium. That said, some club-seat holders reported increases closer to 100% , so the impact varies a lot by section.

What the reporting says

  • One report said the average cost of a ticket in the first year rose by around 30%.
  • Another report said some comparable club seats at the new stadium were almost doubling in price.
  • For the stadium’s debut game, the cheapest listed entry was reported at $663 , showing how expensive the first-season demand has been.

Practical read

If you mean the broad, overall change for fans, 30% is the best single- number answer from the available reporting. If you mean premium or club seating, the increase was much steeper, in some cases near 100%.

Quick note

The Bills’ move to the new stadium is still driving affordability concerns, and that topic has been widely discussed in recent coverage.