A 30‑second national Super Bowl ad in 2026 costs about 8 million dollars on average, with some brands reportedly paying up to 10 million dollars for a single spot.

Quick Scoop

Current price tag (2026)

  • Average cost for a 30‑second national TV spot during Super Bowl 60: about 8 million dollars.
  • A few premium placements (prime in‑game moments, highly demanded positions) have sold for roughly 10 million dollars or more.
  • This continues a steady climb from around 7 million dollars in 2023–2025.

How that compares to recent years

  • 2022: about 6.5 million dollars for 30 seconds.
  • 2023: about 7 million dollars.
  • 2024: roughly 7 million dollars.
  • 2025: generally 7–7.5 million dollars, with some deals approaching 8 million.
  • 2026: around 8 million dollars, with record‑high top-end buys near 10 million.

Beyond just the TV slot

Buying the airtime is only part of the bill; many brands end up spending well over 12 million dollars total once production and promotion are included.

Typical full‑campaign ballpark for a big national brand:

  1. Media buy (30‑second national spot): about 8 million dollars.
  1. Production: roughly 2–5 million dollars (script, shoot, post‑production, celebrity talent, music, effects).
  1. Agency and strategy fees: about 0.5–2 million dollars.
  1. Pre‑game teasers and marketing: about 1–3 million dollars (social campaigns, PR, digital ads).
  1. Post‑game amplification: roughly 1–5 million dollars (paid social, YouTube, influencer content, extended cuts).

Altogether, big advertisers often invest 12.5–23 million dollars or more around a single Super Bowl commercial when you include everything, not just the 30 seconds on TV.

National vs. regional Super Bowl ads

Not every “Super Bowl ad” is a full national buy:

  • Major local markets (e.g., New York, Los Angeles, Chicago): about 300,000–600,000 dollars for a 30‑second local in‑game spot.
  • Mid‑tier markets: about 100,000–300,000 dollars.
  • Smaller markets: roughly 50,000–150,000 dollars.

These local buys air only in specific cities or regions during the game but still let smaller brands say they “advertised during the Super Bowl,” just not nationwide.

Quick historical perspective

To show how wild the growth has been:

  • Late 1960s (Super Bowl I era): tens of thousands of dollars; one early national slot was about 37,500 dollars.
  • Mid‑1990s: prices crossed 1 million dollars for 30 seconds.
  • Early 2000s: around 2 million dollars.
  • Early 2010s: around 3–4 million dollars.
  • 2020s: from about 5.5–6.5 million early in the decade to around 8 million in 2026.

In other words, if you see a single 30‑second national Super Bowl ad in 2026, there’s a good chance there’s 8 million dollars of airtime behind it — and possibly two to three times that when you count everything wrapped around it.

TL;DR:
For 2026, a 30‑second national Super Bowl ad costs around 8 million dollars, with some top spots near 10 million, and big brands often spend 12.5–23 million dollars total once production and marketing are included.

Information gathered from public forums or data available on the internet and portrayed here.