You can message followers on Whatnot through Direct Messages , but only if the app/account allows it and the recipient is available to message. Whatnot’s help center says to open Inbox/Messages , tap Compose/New Message , enter the username, then tap Start message and send your note.

Quick Scoop

For a seller or buyer, the usual path is:

  1. Open the Whatnot app or website.
  1. Go to Inbox / Messages.
  1. Tap Compose or New Message.
  1. Type the follower’s username.
  1. Tap Start message , write your message, and send it.

Important limits

Whatnot notes that DMs can be turned off in settings, so not every follower may be reachable.

It also warns against exchanging contact info or trying to buy, sell, or pay outside Whatnot through messages.

If you mean “message all followers”

Whatnot’s public help pages show direct messaging , not a broadcast message-to-all-followers feature.

For promoting a show, the platform and community discussions point more toward sharing your show link and using other social channels rather than sending unsolicited mass DMs, which can be treated as spam.

Best message to send

A short, friendly note works best, such as:

“Hey, I’m going live today at 7 PM with new items. Hope to see you there.”

That keeps it clear and avoids looking spammy.

Platform note

Some older videos mention differences in rollout or access, but Whatnot’s current help center says Direct Messaging is available through the app/web with the steps above.

TL;DR: Open Messages/Inbox , tap Compose , type the follower’s username, and send a direct message—if DMs are enabled for both accounts.