You can watch the Emirates NBA Cup on a mix of national TV channels and streaming platforms, with most key games carried by Amazon’s Prime Video in the current media deal cycle.

Main ways to watch

  • Prime Video (key home of the NBA Cup)
    • Prime Video carries NBA Cup knockout and championship rounds , as part of its broader NBA package in the mid‑2020s rights deal.
* It also has a heavy share of **Friday “Cup Night” group games** as rotating national windows.
  • Other national broadcasters (regular NBA nights)
    • Many Cup group games are simply part of normal national TV nights:
      • NBC/Peacock for select Monday, Tuesday and Sunday games.
  * **ESPN** on traditional Wednesday and some Friday slots.

  * **ABC** mainly for weekend showcase games if scheduled as Cup matchups.

Streaming and League Pass options

  • NBA League Pass
    • Out‑of‑market Cup games that aren’t in exclusive national windows can usually be streamed on NBA League Pass via the NBA App or NBA.com, similar to regular‑season games.
* Local blackouts still apply if a game is on a national exclusive, in which case you must use the national broadcaster (for example, Prime Video or NBC/Peacock).
  • Local/regional sports networks
    • Some early Cup group games air on your team’s usual regional network or team streaming service (like NBC Sports regional channels, Suns+, Jazz+, etc.), and will show up just like normal regular‑season games in your local listings.

Quick step‑by‑step check

  1. Check Prime Video’s NBA page to see featured NBA Cup nights and knockout‑round games; these are often prominently promoted.
  1. Open the NBA App schedule and filter for “Cup” games; national broadcast info (Prime, ESPN, NBC, ABC, Peacock) is listed next to each matchup.
  1. If your team’s Cup game is not nationally exclusive, use NBA League Pass or your regional channel just as you would for a normal regular‑season game.

Information gathered from public forums or data available on the internet and portrayed here.