You can watch the NBA Cup (now branded as the Emirates NBA Cup) primarily on Prime Video, with some related NBA Cup content and games also available through the NBA’s usual national broadcast partners and the NBA App.

Main way to watch

  • The Emirates NBA Cup championship game is carried exclusively on Amazon Prime Video in the U.S. and is nationally televised there rather than on regional sports networks.
  • Group play and knockout-round games are part of the regular NBA national TV schedule, so they appear on the league’s usual partners: Amazon Prime (especially Fridays and some Thursdays/Saturdays), NBC/Peacock, ESPN, and ABC , depending on the day and matchup.

Streaming options

  • Prime Video :
    • Streams a package of NBA games during the 2025–26 season, including Emirates NBA Cup group-stage and knockout games , plus the Cup Final.
  • NBA App / NBA League Pass :
    • Carries most regular‑season games out of market, and NBA Cup games that are not exclusive to a national streaming partner generally follow standard League Pass rules, with usual blackout restrictions.

National TV channels

  • Depending on the night, NBA Cup games can show up on:
    • NBC / Peacock (especially Mondays and Tuesdays, plus some weekend slots).
* **ESPN** (Wednesdays and some Fridays).

* **ABC** (select weekend showcase games).

If you just want “where to click”

  • For the NBA Cup Final :
    • Open Prime Video , search for “Emirates NBA Cup” or check the live sports / NBA section around the scheduled tip time.
  • For earlier NBA Cup games:
    • Check your local listings and the NBA.com “how to watch” schedule for that date, then tune in on Prime Video, ESPN, ABC, NBC, Peacock, or the NBA App as listed.

Information gathered from public forums or data available on the internet and portrayed here.