DBA stands for “Doing Business As” in business. It means a company is operating under a name different from its legal name, often for branding or marketing purposes.

Quick Scoop

A DBA is also commonly called a trade name , assumed name , or fictitious business name. It does not create a new legal business entity by itself; it just lets the business use another name publicly.

Example

If Jane Smith LLC sells cakes as Sweet Delights , then Sweet Delights is the DBA name.

Bottom line

If you see DBA in a business context, think: an alias for the business name.