The first “Forever” stamp, introduced in 2007 at a price of 41 cents, featured an image of the Liberty Bell.

Quick Scoop: The 2007 First “Forever” Stamp

  • Image on the stamp: the historic Liberty Bell.
  • Issued by the U.S. Postal Service on April 12, 2007, in Philadelphia, at Independence Hall.
  • Denomination at launch: sold at the then–First-Class rate of 41 cents, but valid forever for a 1‑ounce First-Class letter.

The Liberty Bell was chosen as a symbol of enduring freedom and as a visual metaphor for postage that would hold its value over time, no matter how rates changed.

TL;DR: The first “Forever” stamp (41 cents, 2007) showed the Liberty Bell.

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