A Super Bowl ring is a championship ring given to players, coaches, and many staff of the NFL team that wins the Super Bowl, and it doubles as a status symbol and collectible worth tens of thousands of dollars or more on the open market.

What a Super Bowl ring actually is

  • It’s an official award from the NFL given to members of the team that wins the Super Bowl, plus a separate design for the runners‑up.
  • The ring is a permanent personal trophy that symbolizes that season’s championship, similar to a wearable version of the Vince Lombardi Trophy.
  • Designs change every year and are customized to the winning team, often referencing team history, season milestones, or key plays.

Think of it as: “I didn’t just play in the NFL, I reached the absolute top that year — and here’s the proof on my hand.”

What they’re made of and how they look

  • Most modern rings are made of yellow, white, or rose gold and are heavily encrusted with real diamonds.
  • They usually show the team name and logo, the phrase “World Champions,” and the Super Bowl number in Roman numerals.
  • Many designs work in clever symbolism — number of diamonds for titles won, carat totals matching scores, or references to franchise history.

How much they cost to make

There are two different “prices” to think about: what it costs to produce a ring, and what someone might pay for it later.

  • The NFL chips in around 5,000–7,000 USD per ring for up to roughly 150 rings per champion team.
  • Because teams usually “upgrade” the design with more gold and stones, the total production cost per ring typically lands around 30,000–50,000 USD.
  • Some of the flashiest sets (like recent New England Patriots and Kansas City Chiefs rings) have been reported in the mid‑30,000 to about 40,000 USD range each.

How much a Super Bowl ring is worth

This is where it gets wild: resale value depends heavily on who the ring belonged to and the story behind it.

Typical value ranges

  • A ring from an average starter or role player might sell for tens of thousands to low six figures , depending on demand and which team and era it’s from.
  • Rarer or more famous players’ rings can push into the hundreds of thousands because they’re treated like elite sports memorabilia, not just jewelry.

Record and headline sales

  • A rare Tom Brady “friends and family” Super Bowl ring sold at auction for about 344,927 USD , the record for any Super Bowl ring at that time.
  • Hall of Famer Lawrence Taylor’s Super Bowl XXV ring sold for a bit over 230,000 USD.
  • Former Baltimore Colts coach Don McCafferty’s Super Bowl V ring went for around 300,000 USD in 2022.
  • Newer sales, like Plaxico Burress’s Giants ring, have reached about 280,600 USD , putting them near the very top of all-time prices.

In extreme charity cases, Patriots owner Robert Kraft’s Super Bowl LI ring reportedly raised just over 1 million USD in a special auction, which is more about the cause and symbolism than the raw materials.

Different “values” at a glance

Here’s a quick view of the main types of value people talk about:

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<table>
  <thead>
    <tr>
      <th>Type of value</th>
      <th>Typical range</th>
      <th>What decides it?</th>
      <th>Example</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Production cost</td>
      <td>≈30,000–50,000 USD per ring[web:4][web:5][web:8]</td>
      <td>Gold, diamonds, design complexity, number of rings made[web:4][web:8]</td>
      <td>Chiefs ring around 40,000 USD to produce[web:8]</td>
    </tr>
    <tr>
      <td>NFL contribution</td>
      <td>≈5,000–7,000 USD per ring (up to 150 rings)[web:2][web:4]</td>
      <td>League policy, number of recipients[web:2][web:4]</td>
      <td>NFL helps fund initial cost, team pays rest[web:2][web:4]</td>
    </tr>
    <tr>
      <td>“Regular” resale</td>
      <td>Tens of thousands to low six figures[web:5][web:8]</td>
      <td>Team, season, condition, player’s fame[web:5][web:8]</td>
      <td>Less-famous player’s ring vs. star’s ring[web:5]</td>
    </tr>
    <tr>
      <td>Star / historic resale</td>
      <td>200,000–350,000+ USD[web:3][web:5][web:6][web:9]</td>
      <td>Superstar player or iconic moment, auction hype[web:3][web:6][web:9]</td>
      <td>Tom Brady family ring at ≈344,927 USD[web:3]</td>
    </tr>
    <tr>
      <td>Special charity sales</td>
      <td>Up to ≈1,000,000+ USD[web:5]</td>
      <td>Charity angle, owner’s profile, publicity[web:5]</td>
      <td>Robert Kraft’s ring sold for just over 1M USD[web:5]</td>
    </tr>
  </tbody>
</table>

Why people care so much

  • For players and coaches, the emotional value is often higher than any cash offer: it represents a career peak, sacrifice, and a specific season’s story.
  • For collectors, certain rings are like owning a tiny piece of football history — especially if they’re tied to dynasty teams, legendary quarterbacks, or famous upsets.
  • There’s also a bit of status flex: wearing multiple rings (think great quarterbacks or dynasty coaches) is a way to visually show off how often you’ve reached the top.

Mini TL;DR

  • A Super Bowl ring is the official championship ring for the team that wins the NFL’s Super Bowl, given to players, coaches, and staff.
  • It’s usually made from high‑grade gold and real diamonds, customized to that team and that specific Super Bowl.
  • To make one, you’re usually looking at around 30k–50k USD per ring , with the NFL covering part of that.
  • On the resale market, a ring can be worth anywhere from tens of thousands to several hundred thousand dollars , and in rare charity cases, even around a million+.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.