Apple held multiple events in 2023, but the one most people mean by “the Apple event 2023” is the iPhone launch in September, which took place on September 12, 2023, at 10 a.m. Pacific Time.

Main Apple events in 2023

Here are the headline Apple events across the year.

  • WWDC 2023: June 5–9, 2023 (developer conference, major software announcements like iOS 17 and macOS Sonoma).
  • September Apple Event “Wonderlust”: September 12, 2023, 10 a.m. PT, focused on iPhone 15 lineup and Apple Watch models.
  • October Apple Event “Scary fast.”: October 30, 2023, 5 p.m. PT, focused on new Macs with M3 chips.

Quick Scoop (forum-style context)

In tech forums and news sites, when people asked “when is Apple event 2023,” most were talking about the iPhone 15 reveal in September. That “Wonderlust” keynote was confirmed by official invites for September 12, 2023, streaming at 10 a.m. PT on Apple’s site and YouTube. Others later used the same phrase to refer to the surprise late-night “Scary fast.” Mac event on October 30, which stood out because it started at 5 p.m. Pacific, unusually late for Apple.

So, if you’re asking generally “when is Apple event 2023,” the key dates are:

  • September 12, 2023 – iPhone/Apple Watch (“Wonderlust”).
  • October 30, 2023 – Mac/M3 (“Scary fast.”).

Information gathered from public forums or data available on the internet and portrayed here.