Amazon's October Prime Day, officially called Prime Big Deal Days , took place on October 7-8, 2025. This event offered Prime members exclusive discounts across categories like electronics, home goods, and holiday gifts, running for 48 hours from early morning on the 7th until late on the 8th.

Event Timeline

The sale kicked off at 12:01 a.m. PT (3:01 a.m. ET) on Tuesday, October 7, and wrapped up at midnight PT on Wednesday, October 8. Early deals often appeared a week prior, building hype as shoppers prepared for the holiday rush.

Why It Happened in October

Amazon introduced this fall edition in 2022 as a second Prime Day to bridge summer sales and Black Friday. By 2025, it had become a staple, signaling early holiday shopping with millions of deals—though some Lightning Deals sold out fast.

Shopper Tips from Forums

  • Prime Membership Required : Non-members could sign up for a free 30-day trial to access deals.
  • Best Categories : Tech gadgets, kitchen appliances, and beauty products saw the deepest discounts, per Reddit discussions.
  • Preparation Hacks : Use the Amazon app for notifications; check "Today's Deals" for real-time updates.

Since it's now January 2026, the event has passed, but similar sales like the next Prime Day (typically July) are on the horizon. TL;DR : October 7-8, 2025—missed it, but watch for 2026 repeats.

Information gathered from public forums or data available on the internet and portrayed here.