Under Armour was created in 1996 by Kevin Plank, a former University of Maryland football player.

Quick answer

  • Under Armour was founded on September 25, 1996.
  • The founder is Kevin Plank, who started the company in his grandmother’s basement in Washington, D.C.
  • The idea came from making moisture‑wicking sports shirts so athletes stayed drier than in heavy cotton T‑shirts.

A tiny origin story

In the mid‑1990s, Plank was frustrated that his cotton practice shirts were always soaked and heavy after football sessions, while his compression shorts stayed relatively dry. This pushed him to experiment with synthetic, moisture‑wicking fabric and create a tight, performance shirt that stayed light during intense activity.

He began selling these shirts out of the trunk of his car along the East Coast, landing his first notable team order (about 17,000 dollars in sales) by the end of 1996. From there, the brand quickly spread through college and professional teams, turning Under Armour from a basement startup into a major sportswear company within a few years.

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Wondering when was Under Armour created? Under Armour was founded in 1996 by Kevin Plank, who launched the brand with moisture‑wicking performance shirts that changed modern sports apparel.

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