Under Armour was created in 1996 by Kevin Plank, a former University of Maryland football player, with the company officially founded on September 25, 1996.

Quick scoop

  • Under Armour was founded on September 25, 1996.
  • Founder Kevin Plank started the brand in his grandmother’s basement in the Washington, D.C. area while he was 24 years old.
  • The idea grew from his frustration with heavy, sweat-soaked cotton T-shirts and led to moisture‑wicking performance gear for athletes.

A bit more context

  • Within its first year, Under Armour made its first team sale, reportedly worth around $17,000, marking its early commercial breakthrough.
  • By the late 1990s, the brand had gained visibility with college and professional football teams, helping it grow into a major sportswear competitor to Nike and Adidas.

Information gathered from public forums or data available on the internet and portrayed here.