The name “Bad Bunny” comes from a childhood story and a funny old photo of the artist, Benito Antonio Martínez Ocasio.

Quick Scoop

  • As a kid in school, Benito had to dress up in a bunny costume for an Easter activity, and he was very annoyed about it.
  • There’s a photo of him in that costume with a grumpy or “bad” facial expression; that image later inspired the name “Bad Bunny.”
  • He has said in interviews that when he saw that picture again, he thought it would be a great, memorable stage name.
  • He also liked the playful contrast: a “bad” or rebellious persona combined with something cute and harmless like a bunny.
  • Early on, he used “Bad Bunny” as a handle on social media, and as his music blew up, the nickname stuck and became his global brand.

A Bit of Storytelling

Imagine a little kid in Puerto Rico forced into a fluffy bunny costume at school, not happy about it at all. Years later, that same annoyed bunny picture becomes the seed of a superstar’s identity.

Benito has joked that he chose “Bad Bunny” because, no matter how “bad” he acts, he still looks like a cute guy underneath the persona. He also noted that a bunny is so common that people might remember his music every time they see one, which makes the name clever from a branding angle too.

Why the Name Works Today

  • It’s personal: It comes from a real childhood moment, not a random edgy nickname.
  • It’s symbolic: The contrast between “bad” and “bunny” reflects his mix of vulnerability, playfulness, and rebellious, boundary‑pushing music.
  • It’s marketable: Short, catchy, easy to remember, and distinctive in a crowded music scene.

So, when people ask “where did the name Bad Bunny come from,” the answer is: a grumpy kid in a bunny costume whose annoyed face ended up naming one of the biggest stars in music.

Information gathered from public forums or data available on the internet and portrayed here.