You generally put concealer on any areas you want to brighten, even out, or subtly reshape: under the eyes, on blemishes, around the nose and mouth, and on the high points or shadows of the face for lift.

Quick Scoop: Key Spots for Concealer

  • Under the eyes in a soft triangle or small dots at the bottom of the “bag,” then blend upward to brighten and lift without looking heavy.
  • Over blemishes, dark spots, and areas of redness (like around the nose and on the chin) using a shade that matches your skin tone.
  • On the eyelids as a base or primer to even tone and help eyeshadow grip and show up more vividly.
  • On the high points of the face (bridge of the nose, center of the forehead, tops of cheekbones, center of chin) with a slightly lighter shade to subtly highlight and “lift.”
  • In the natural shadows for contour with a slightly deeper shade (hollows of cheeks, sides of nose, along jawline, near hairline) if you’re using concealer instead of contour sticks.
  • Around the lips to sharpen the lip line and stop lipstick from feathering, giving a cleaner, fuller-looking pout.

Simple Order & Technique

  1. Apply your base (usually foundation or skin tint) first so you need less concealer.
  2. Use a small amount of concealer only where needed, then tap to blend (fingers, brush, or sponge) instead of rubbing or dragging.
  1. Set lightly with translucent powder on areas that crease easily (under eyes, around nose, chin, forehead) so it lasts longer without looking cakey.

Think of concealer as a targeted eraser and mini highlighter: just enough to correct and brighten, not a full-face mask.

Tiny Forum-Style Tip Roundup

  • Many makeup lovers suggest placing under-eye concealer slightly lower (at the bottom of the bag) and blending up, instead of right under the lashes, to avoid creasing and heaviness.
  • Stick to matching shades for spots and redness, and use only one to two shades lighter for brightening so you don’t get obvious pale patches or “reverse panda” eyes.

TL;DR: Put concealer where you see darkness, redness, or shadows (under eyes, around nose, on blemishes) and on high points you want to brighten, using thin layers and tapping to blend for a natural finish.

Information gathered from public forums or data available on the internet and portrayed here.